You need to direct your attention to where it does the most good: the people who are already checking you out. After all, dating is all about putting your best, most authentic self forward and we associate marketing with an attractive line of bullshit that’s intended to lure in a bunch of suckers eager to be separated from their hard-earned money.Your messages can be awesome, but unless you have a profile that makes them stop and pay attention… So I’m about to impart to you the secret to online dating success: you need to quit thinking like a lover. Worse, when you bring “marketing” and “internet” together, what’s the first thing that comes to mind? You want as many people as possible coming to see your profile and you want to keep those people around long enough to dazzle them with your brilliance (or at least baffle them with your bullshit) and make them decide that yes, they attention, the kind you don’t want.OKCupid takes it a step farther with their match percentage heuristics; you can search by compatibility, personality traits, questions answered and most importantly: keywords.Keywords are incredibly important when it comes to raising your visibility and attracting the right attention in online dating sites.Other dating sites have different ways of keeping more active members in the forefront.OKCupid highlights new uploaded profile photos and gives a noted preference to people who answer more of their questions and quizzes.What you want is , you want the people whom you’re hoping to date… The very first thing that people look at when they get your message in their inbox and are trying to decide whether or not they’re intrigued enough to write back is your profile photo in the thumbnail. ladies” shirtless photos; all it does is make women think of The Jersey Shore – and not in a good way.
and if you don’t make it easy for them to tell that you’ve got the x-factor they’re looking for, they’re going to skim right past you like you weren’t even there. Part of marketing is getting into the head of the people you want to have as customers: what do they want and – more importantly – how are they going to describe what they’re looking for?
This is one of those times where it is better to show, not tell; if you’re a geek looking for a geek, you don’t want to just state “Yup, I’m a nerd.” Drop some very specific keywords, whether it’s watching Game of Thrones or having a Green Lantern ring.
If you have a unique feature that others would be interested in – tattoos, say, or an interesting hobby – make sure those figure prominently as well so that potential matches can find it.
In online marketing, this is known as SEO or Search Engine Optimization: the art of ensuring that you show up more prominently in search engine results than your competition.
The idea applies to online dating as much as it does trying to get your blog to the first page of Google search results.