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In retail, AR can be implemented in several ways, including shoppable catalogs, apps that let you see in-store deals when you point your phone’s camera towards a specific direction, or even fitting room simulators.Case in point: Topshop teamed up with AR Door to create a virtual fitting room for its Moscow location.When you’re dealing with Big Data, you’re not just looking at traffic or conversions; you’re analyzing behavior (clicks, open rates, time spent on site), demographic (Census information, income), social information (tweets, shares, etc.), timing, and so much more. Crunching the numbers, analyzing, and extracting action steps from all that information takes a ton of work, but it usually pays off for retailers because Big Data gives them tremendous consumer insights.Big Data allows businesses to personalize each customer’s experience and it even lets them predict consumer behavior (i.e.This is a service in which retailers enable shoppers to buy items online and pick them up in their physical stores.
It’s usually a well-known department store or retail chain.
Anchor stores are great neighbors to have if you’re a small or medium retailer.
These stores bring in a ton of foot traffic into your vicinity, which opens up more opportunities for your business to get discovered.
So, if say, a returning customer walks in, the store’s beacon can send her a “welcome back!
” message, and when that shopper passes by the footwear section and the merchant happens to have a sale on shoes, the store can give her a heads up via a smartphone alert.